From complexity to clarity.

Pentland Analytics provides advanced analytics and advisory services to the executive management of the world’s leading companies.

Introducing a fresh perspective on an old topic. Pioneering imaginative ways of analysing an emerging topic. Innovating with new technologies to deliver powerful analytics that are laser-focused on the central concerns of executive management: resilience, reputation and shareholder value.

Pentland Analytics is about ideas with impact.


Dr Deborah Pretty is the founding director of Pentland Analytics. She is a recognised expert in devising algorithms that address complex business problems and yield new, actionable insights.

Deborah’s research has been published extensively in academic and professional journals, and she has been honoured as guest speaker at numerous conferences around the world. Deborah authored the book, Risk Financing Strategies – the impact on shareholder value (1999), and served for many years on the editorial advisory board of Corporate Finance Review.

Following her Research Fellowship at the University of Oxford, Deborah co-founded strategic advisory firm, Oxford Metrica, where she remained as Principal for fifteen years. Previously, Deborah worked as an Assistant Director in the special projects and planning division of Sedgwick Oil & Gas, and as a risk finance analyst for Tillinghast in London and the United States.