From complexity to clarity.

Pentland Analytics provides advanced analytics and advisory services to the executive management of the world’s leading companies.

Introducing a fresh perspective on an old topic. Pioneering imaginative ways of analysing an emerging topic. Innovating with new technologies to deliver powerful analytics that are laser-focused on the central concerns of executive management: resilience, reputation and long-term owner value.

Pentland Analytics is about ideas with impact.


Dr Deborah Pretty is the founder of Pentland Analytics and has been at the forefront of risk analytics for almost 30 years.

Deborah’s research has been published extensively in academic and professional journals, and she has been honoured as guest speaker at numerous conferences around the world. Deborah authored the book, Risk Financing Strategies – the impact on shareholder value, was a key contributor to the Financial Times Mastering Risk series and served for many years on the editorial advisory board of Corporate Finance Review.

For her work in insurance economics, Deborah was appointed Research Fellow at the University of Oxford. Previous corporate roles include as Co-founder and Principal of Oxford Metrica, Assistant Director at Sedgwick Energy and risk analyst at Tillinghast. Deborah holds a BA (Hons) degree in industrial economics with mathematics from the University of Nottingham, and a DPhil from the University of Oxford.